Watermelon Ecosystem, a UAE-based e-commerce platform specialising in food and beverages, has completed a Series A funding round, securing $4 million. The round was led by undisclosed investors, who now hold a 13.8% equity stake, bringing the company’s post-money valuation to $29 million.
Launched in 2020 by Omar AlShamsi, Watermelon Ecosystem serves as a B2B marketplace that bridges the gap between buyers and sellers in the food and beverage supply chain. The company has gained momentum by delivering tech solutions and financial resources that boost operational efficiency, transparency, and sustainability in the industry.
“This investment will allow us to scale our operations, enhance our product suite, and continue delivering exceptional value to our clients in the F&B sector,” said Mr. Omar AlShamsi, CEO of Watermelon Ecosystem.
A group of prominent investors led the funding round, with Daman Investments taking on the role of exclusive fundraising advisor. Through its Investment Management & Advisory (IMA) division, Daman Investments specialises in helping entrepreneurs and companies raise capital at various stages.
Watermelon is making a difference in the food and beverage industry by building strong relationships throughout the supply chain. Its commitment to local growth and development helps bring real advantages to its partners and stakeholders.
The UAE is a prominent player in technology and innovation. Its infrastructure, policies, and tech investments create a nurturing environment for growth and advancement. Watermelon is strategically set to take advantage of this supportive climate.
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