The UAE-based foodtech firm MealPlanet has raised $6 million in a Seed funding round. The meal plan delivery app aims to expand in the region, including Saudi Arabia. The funding round was led by notable Middle Eastern venture capital firms, including Middle East Venture Partners (MEVP), AlTouq Group, Sanabil 500, Faith Capital, and Alturki Ventures. Entrepreneurs Marc Lore and Samih Toukan also took part in this investment.
Established in 2024 by serial entrepreneur Khalid Baareh, MealPlanet seeks to transform the meal plan delivery sector by linking consumers to a wide variety of brands. This platform, claimed to be the first of its kind in the area, enables users to effortlessly explore, subscribe to, and oversee their meal plans, providing a convenient solution for maintaining a healthy diet.
“We are thrilled to be backed by leading venture capital firms that share our vision and actively support our growth. The funds will fuel our expansion plans and the continuous development of our proprietary technology stack, utilising intelligence to enhance and customise the consumer experience,” remarked Baareh.
“We are focused on digitising the meal plan delivery experience in the Middle East and providing consumers with unparalleled convenience, variety, and flexibility,” added Baareh.
MealPlanet is currently collaborating with more than 100 brands, such as Prep & Co, Basiligo, PrepHero, The Lean Co., aleen’s, Pura, Health Road, Nutrition Kitchen, Healthy Little Secrets, Freshii, and Embody Fitness. The company aims to add numerous additional brands soon.
According to Walid Mansour, co-founder and co-CEO of MEVP, there is a significant opportunity in the expanding meal planning sector, driven by the increasing desire for healthy and convenient food choices. By integrating a variety of meal plans and offering outstanding service, MealPlanet is ready to establish itself as a leader in promoting healthy lifestyles through innovative technology and exceptional products, he added.
The newly obtained capital will be invested in MealPlanet’s expansion efforts, targeting the Saudi Arabian market for entry in the first quarter of 2025. This initiative represents the start of a wider plan to roll out its innovative meal plan delivery services throughout the Middle East.
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