Morocco-based fintech startup Tookeez has just secured $1.5 million in a funding round led by Azur Innovation Fund. Could this be the revolution in loyalty programs that Africa and the MENA region have been waiting for?
Founded in 2020 by the innovative trio Hicham Amadi, Wiam Elmejjad, and Siham Elmejjad, Tookeez is transforming the way loyalty points are managed. Their platform consolidates loyalty points from various brands into a single, user-friendly wallet, enabling seamless transactions across a vast network of shops and brands. This not only simplifies the process for consumers but also opens new revenue streams for businesses.
The fresh capital from Azur Innovation Fund, known for backing ambitious and innovative ventures, will accelerate Tookeez’s expansion plans both within and beyond Morocco. The company aims to enhance its technical capabilities, particularly focusing on blockchain technology, to offer even greater value and security to its users.
Tookeez’s platform stands out by allowing brands to maintain their unique loyalty programs while offering customers the flexibility to accumulate and convert points within an extensive partner network. This flexibility significantly enhances the customer experience, making it easier for users to redeem their points and enjoy rewards across multiple brands.
“The consolidation of loyalty points into a single wallet is a game-changer,” says Hicham Amadi, co-founder of Tookeez. “Our platform not only simplifies the user experience but also boosts engagement and loyalty for brands.”
As Tookeez sets its sights on growth across Africa and the MENA region, the question arises: Is Tookeez poised to lead the charge in revolutionizing loyalty programs? With their innovative approach and strong backing from Azur Innovation Fund, the answer appears to be a resounding yes.
Stay tuned as Tookeez continues to reshape the loyalty landscape, offering a streamlined, flexible solution that benefits both consumers and businesses alike.
