Blend, a Saudi SaaS startup, has announced the completion of a pre-seed funding round, raising SAR 5 million (approximately $1.3 million) with the support of undisclosed angel investors.
Blend focuses on the restaurant and food delivery management sector, delivering a solution that merges multiple food delivery platforms into a single solution. The company has successfully integrated its system with five local delivery applications, providing restaurant owners with the tools to manage orders and track reports efficiently.
“As the only local company serving this sector, we have a deep understanding of the unique challenges and technical needs faced by business owners when managing delivery applications,” said Al-Lihyan, the CEO of Blend.
Blend was founded in 2023 by Omar bin Sultan Al-Lihyan. The financing secured will support Blend in extending its operations beyond Saudi Arabia to other Gulf states, including Kuwait and Bahrain, by the end of next year.
Al-Lihyan pointed out that the sector is set for additional transformation, with many new competitors expected to emerge. Remarkably, 30% of Blend’s current customers have not started their operations, suggesting considerable potential for growth.
This expansion coincides with the rapid development of Saudi Arabia’s restaurant and café industry, spurred by the Vision 2030 initiative aimed at increasing tourism and the Riyadh region’s population.
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