Pathfinder, a UAE-based provider of retail technology solutions, has obtained a $325 million investment from Silver Rock Group in preparation for its upcoming NASDAQ listing. This significant funding will be distributed over the next three years, starting in the fourth quarter of 2024.
Founded in 2000 by Ahmed Hussain and Sadique Ahmed, Pathfinder has been a leader in creating solutions that improve customer engagement and boost business performance. The recent investment will facilitate the ongoing development and worldwide expansion of Pathfinder’s main platform, RetailGPT.
RetailGPT is an innovative digital platform driven by generative AI, extending the reach of physical stores into the online space. It enables retailers to utilise customer data for process optimization, improved customer experiences, and increased profits. Customers enjoy a smooth, personalised shopping journey that incorporates retailer rewards and promotions, while also adjusting to their unique shopping behaviours to provide customised product recommendations.
“This robust support from Silver Rock Group validates the transformative potential of RetailGPT. This funding enables us to pursue ambitious growth plans and innovate at scale. We are eager to advance our journey, pioneering new ways for retailers to engage with their customers,” stated Pathfinder’s CEO, Sadique Ahmed.
Looking forward, Pathfinder intends to ramp up its research and development, venture into new markets, and improve its technology framework to address the shifting requirements of the retail industry. This alliance with Silver Rock Group will enhance Pathfinder’s financial position and strengthen its credibility and market footprint as it prepares for its upcoming NASDAQ launch.
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