Reachware, a Saudi Arabian SaaS provider, has successfully secured $3 million in seed funding, led by Sadu Capital, with contributions from 500 Sanabil Investments and Elm Company. Established in 2021 by founders Hamza Abusitta and Maysarah Mashaal, Reachware specializes in system integration, process automation, and advanced analytics, helping businesses optimize their operations.
The fresh capital will be used to drive the company’s expansion, develop innovative products, and strengthen its sales and marketing efforts, particularly in the GCC region. Based in Riyadh, Reachware has quickly made a name for itself in the tech industry with its focus on automation and integration, delivering tailored solutions to streamline business processes.
Reachware offers a comprehensive range of services aimed at improving business operations, including system integration that connects essential business systems like ERP and CRM, process automation to reduce manual tasks and errors, and advanced analytics that provides real-time insights through interactive dashboards. The platform supports both Arabic and English, appealing to a broad customer base.
This funding round marks a critical milestone for the company, further solidifying its standing in the market. Sadu Capital led the round, recognizing Reachware’s potential to lead the future of automation in the MENA region. Salem Washeely, Managing Director at Sadu Capital, highlighted the increasing need for streamlined system connectivity in the digital age, expressing confidence in Reachware’s ability to dominate this sector.
In addition, Elm Company, known for its wide-reaching network and expertise, sees great potential in supporting startups like Reachware. Majed bin Saad Al-Arifi, Elm’s Executive Vice President of Marketing, emphasized the importance of integrating projects that align with Elm’s services and the positive impact on the broader startup ecosystem in the region.
Since its inception, Reachware has grown its client base to over 300, working across industries such as retail, manufacturing, financial services, and e-commerce. It has collaborated with numerous tech companies and institutions, ensuring seamless data integration between over 200 different systems.
Moving forward, Reachware will use the new funds to further develop its product offerings, explore AI and machine learning technologies, and expand its team. With ambitious growth plans, the company is set to make significant advancements in the tech landscape, continuing to push the boundaries of innovation and business efficiency.
Discover the State of Funding in MENA – 2019 to 2023 :
https://assiyaq.com/the-state-of-startup-funding-in-mena-2024-report/ of this month is taking you through the ups and downs of MENA’s startup funding over the last 5 years. If you’re a startup founder, an investor or an ecosystem builder, this is your chance to learn from the past, spot the trends, and write your own success story.
Don’t miss out on knowing the history that could shape our future!
