Entlaq, an Egypt-based company dedicated to supporting entrepreneurship, has acquired a stake in the Egyptian foodtech startup Brotinni, though the financial details were not disclosed. Brotinni, founded by Dalia Abu Omar in 2020, operates as a dark store, providing customers with an online platform to purchase meat and poultry.
This new investment will help Brotinni broaden its reach within Egypt and expand into other regional markets. Previously, in 2022, Brotinni secured $600,000 in Seed funding led by Innlife Investments.
Entlaq’s acquisition aligns with its mission to foster innovation and support the application of smart technology in the food industry, with an emphasis on sustainable food production. The partnership is poised to enhance Brotinni’s business development and expansion efforts, leveraging Entlaq’s expertise to reach a wider customer base across the Middle East, particularly in the meat and poultry sectors.
Brotinni is committed to revolutionizing the food industry by incorporating advanced logistics, biotechnology, and environmentally friendly practices. Its innovative approach helps extend the shelf life of food products for up to 14 days while minimizing environmental impact.